Lean Canvas

1-1. Problem

Identify the top three problems your target customers face. Start by targeting a narrow and specific problem.

1-2. Existing Alternatives

Identify current solutions or competitors that address the same problems, and explain how your offering differs.

2-1. Customer Segments

Define the specific groups of people or organizations that will benefit from your solution.

2-2. Early Adopters

Define the characteristics of the first customers who are likely to embrace your product or service, often those who are more willing to take risks.

3-1. Value Proposition

Clearly articulate what makes your product or service unique and why customers should choose it.

3-2. High-Level Concept

Provide a brief description of your business idea, similar to a tagline or elevator pitch, that captures its essence.

4. Solution

Outline the key features of your product or service that address the identified problems.

5. Channels

Describe the pathways through which you will reach and deliver your product to your customers (e.g. online, retail).

8. Key Metrics

Identify the critical metrics that will help you measure success (e.g., customer acquisition cost, lifetime value).

9. Unfair Advantage

Highlight what gives your business a competitive edge that cannot be easily replicated (e.g., proprietary technology, exclusive partnerships).